I was at the origins of Visit Almaty, leading the newly established organization in 2017 under the city’s Department of Tourism and External Relations. I launched Almaty’s first advertising campaign across the CIS, within Kazakhstan, and in the city itself. Together with my team, we successfully implemented dozens of large-scale projects and nationwide events.
In 2023, at the invitation of city leadership, I returned to the project as the head of the Almaty Tourism Bureau. I led the transformation of my beloved initiative from a tourist information center into a full-scale destination marketing organization for Almaty. At the same time, we not only preserved but doubled the scope of all Visit Almaty functions.